TTC Brand Refresh + Brand Guide
Project Discipline
Brand Identity
Editorial Design
Software Used
Indesign
Photoshop
Illustrator
About
As part of the Corporate Design course, this project focuses on the brand refresh of the Toronto Transit Commission (TTC), a vital component of Toronto's public transportation system. The aim is to modernize and revitalize the existing brand, creating a cohesive visual identity that resonates with the diverse and dynamic nature of the city.
The creation of a comprehensive brand guide is an integral part of this project. This guide serves as a blueprint for maintaining consistency and integrity in the implementation of the brand across various applications.
